LATEST PROJECTS
Project |01
Flyer for Local Event
By utilizing key design principles and elements I was successfully able to demonstrate my knowledge of page layout with a one page flyer created in Adobe Illustrator for Drake's upcoming concert in Tampa, Florida.
The vector illustration was designed to reflect what I believe to be Drake's true talent as an artist. It is in his ability to connect with his audience in bold and original ways that keeps him fresh and relevant and the multi colored vector illustration represents his abiiity to grab people's attention and leave a strong and lasting impression.
YouthBuild U.S.A is a non-profit organization that gives young students between the ages of 16-24 the opportunity to give back to their community, learn valuable skills and knowledge, and help them reach their goals of receiving a high school diploma or GED.
This press release was written to announce to members of the news media about an upcoming opportunity for young people to apply for the 2013-2016 AmeriCorps National Direct Grant.
The YouthBuild AmeriCorps program provides a person with experience that strives to strengthen impact within a community and focuses on the service as a key part of member development.
Project |02
PRESS RELEASE
Logo/Package Design and Creative Brief
The brand “Vine 49” was developed and created to provide the target market, women, with a low calorie, low-alcohol-by-volume (a.b.v) wine that is available in a variety of types and flavors. “Vine” refers to the grapevine, which is where the process of making wine truly begins and the “49” represents how many calories are in each 6 oz. serving
The simplicity of the logo design captures the brand’s identity, which is to be an affordable, delicious, and low-calorie wine. The colors magenta and green were chosen to represent youth, femininity, and of course grapes, the main ingredient in wine. The leaf was placed in the logo to further illustrate the word vine.
The package design featured to the left is a bottle of Red Zinfandel and Pinot Grigio for “Vine 49.” The logo is placed on an elegant, cream-colored background with gold accents and a border to attract the female target demographic. The same colors that were used for the logo are also depicted on the package design.
The press release for Beats By Dr. Dre was written for a "Writing for Public Relations" class to announce the expansion of the company’s global product with the introduction of the Beats Solo HD™ headphones that are made to be lighter, on-ear versions of the Studio model.
The headphones are small enough to fit into a handbag with their unique folding design and carry the incredible and powerful sound Beats™ by Dr. Dre™ products are known for. The Solo HD™ headphones do not only provide amazing sound quality but are also stylish, produced in 8 different colors to suit any style.
